01
Buyers see screens, not outcomes.
A walkthrough shows the interface. It rarely shows the result your customer is paying for.
5.0 · 105 client reviewson Freelancer
Launch films for SaaS & AI products that make buyers get it.
We turn complex products into cinematic stories buyers understand, remember, and want. From first concept to final film.
Free quote in 1 day First direction in 5 days Photoreal, no shoot or cast
The problem
Buyers can’t choose what they
don’t quickly understand.
Your product can be excellent and still lose the moment. Demos show how it works. Buyers need to see why it matters.
02
The payoff arrives too late.
When the value sits minutes into a demo, many visitors never reach it.
03
Every launch looks the same.
Same UI tour, same stock music, same claims. Your product blends into the category.
Complexity isn't the problem. Leaving the buyer to decode it is.
18 minutes of explanation.
Rebuilt as one directed film.
2% → 3.5%Demo clicks, as reported
18:42 → 6:20Explanation to directed film
01Before18:42 original
02AfterDirected film
- AudiencePeople meeting it cold
- OpeningStart with their world
- CutThe diagram moved later
Buyer first. Reason to care next. Features last. Read the case study →
HELM was the production studio only and doesn’t endorse One Marketplace’s plan or earnings claims. Reported result; results vary.
“People may not even ask another question. They may just say: ‘Let’s get involved.’”Mark Seyforth CEO & Co-Founder · One Marketplace
Selected work
Films built around real products.
Who this is for
Built for teams whose product has to click.
01
Founders launching a product
Buyers should get it on launch day.
02
Teams shipping a major feature
A new capability, explained in seconds.
03
Products that are hard to demo
Complex workflows turned into one clear story.
04
Homepages that explain too much
Replace the long explanation with a film.
See the case study →Not the right fit: talking-head content, weekly social, or videos in bulk.
How it works
Simple on your side.
Directed on ours.
Three steps from product to film — you never have to carry production.
Send the product
Share the product, screens and launch context.
Free fixed quote in 1 dayApprove the direction
Approve the story and key visual direction first.
50% to start · first direction in 5 daysReceive the film
HELM handles production and delivers the master film.
50% before delivery · 7–10 days after approvalNothing goes into full production until the direction is approved.
Directed by a filmmaker.
Powered by AI.
Moustafa Ahmed — Director, HELM
Before generative video became mainstream, Moustafa had already spent years editing, designing motion and directing stories — learning what a frame needs and why a shot feels wrong.
Today, he combines that craft with AI-native production to direct product films with accurate UI and a finished story in mind.
Five years of editing, motion and story craft before generative video — now applied to AI-native product films with accurate UI and a finished story in mind.
You work directly with the director. Nothing ships on autopilot.
Book a Call with Moustafa →5.0 rating · Identity verified · Source: Freelancer
5+YEARS IN PRODUCTION
100+COMPLETED PROJECTS
100%ON TIME
★★★★★
This wasn't just an off-the-shelf project and the cinematic video work he did was the best I have ever seen. He is easy to work with and has a powerful creative mind.
★★★★★
We have worked with Moustafa perhaps 8 to 10 times now. His work is outstanding consistently, without fail. He quickly grasps a full understanding of the project and always has good suggestions to improve it.
★★★★★
Moustafa is professional and easy to work with, and delivers high-quality work. I would recommend hiring him for your next project.
★★★★★
Consummate professional. Completely reliable, hard-working, professional, polite, dependable and talented. A pleasure to work with.
★★★★★
The work was perfect — the effects, transitions and music. He adapts and suggests improvements. I would recommend him 200%.
★★★★★
Moustafa is the absolute best in the business. Top-shelf creative work in every way. Best money I have ever spent in this space.
★★★★★
Moustafa took a dream that I had and brought it to life as though he pulled it straight out of my mind. It's better than any movie trailer or cinematic work I have seen. Moustafa's work is magic!
★★★★★
He asked thoughtful, detailed questions about our vision and transformed our ideas into something truly unique and emotionally impactful. We trusted his expertise and were thrilled with the final product.
★★★★★
Moustafa works hard, asks the right questions and the end results are good time and again. I have no reservations trusting him with creating content for our brands.
★★★★★
A powerhouse creative master. Moustafa is my go-to for all things creative. Simply put, you cannot go wrong working with this pro. Bravo mate — job well done!
★★★★★
He works on a project until the client is 100% satisfied. No complaints, no whining, just hard work. A creative master with a “Never Give Up” attitude. Very rare.
★★★★★
He delivered two videos in less time than required. His work is creative, innovative and outstanding. I would be glad to work with him again.
Why HELM
Not another product walkthrough.
More footage isn't the difference. Direction is.
HELMAgencyDIY AI
Who leadsOne directorCrew + producerYou
Your effort2 approvalsShoot daysHours of prompts
See it firstBefore productionSometimesNo
Your real UIMatched to your UIVariesDrifts
60-sec filmFrom $1,800$3K–$7K+Tools + your time
Clear starting prices.
One fixed quote.
Every package includes concept, direction, production, motion, edit and sound. Your fixed quote follows in 1 day, before any work begins. No subscriptions. No day rates.
1 · The Product Film
from $1,000
15–30 seconds
- One clear message
- Focused product + UI
- One master film · 2 revision rounds
Recommended
2 · The Launch Film
from $1,800
30–60 seconds
- Full launch story
- Deeper product + UI motion
- One master film · 3 revision rounds
3 · The Extended Film
from $2,500
60–120 seconds
- Full product story
- Multiple features or flows
- One master film · 3 revision rounds
The same 60 seconds
Agency range: published 2026 estimates; actual quotes vary.Simple payment
50%to start
50%before delivery
- Fixed quote first
- Approve before production
- New direction if we miss the brief
- Still not right? Stop, the second 50% is never due
- UI accuracy protected
Fair questions.
Straight answers.
Will the final film look AI-generated?
Not when it is directed and finished properly. HELM combines human direction, editing, compositing, sound and consistency control so the product, not the tool, stays the hero.
How much does a project cost?
The Product Film starts from $1,000, the Launch Film from $1,800 and the Extended Film from $2,500. You receive one fixed quote within a day, before any work begins.
How long does a product film take?
The first direction arrives within 5 days of kickoff. Most films are delivered 7–10 days after you approve it. Your date is confirmed in the fixed quote.
Can you hit my launch date?
Usually, yes. Most films are delivered 7–10 days after the direction is approved. Tell us your date in the form and we confirm it before you commit.
What if I don't like the first direction?
You review the story, treatment and key frames before full production. If the direction misses the agreed brief, one new direction is included. If that still misses, you can stop there and the second 50% is never due.
What happens after I send the form?
Moustafa reads it personally. Within one day you get a recommended scope and a fixed quote, free and with no obligation. Work begins only after you accept the quote and pay the first 50%.
What do you need from us?
A product URL is enough to start. UI, Figma, screens, brand assets and a little context help, but you do not need to prepare a production brief.
Can you handle a complex or technical product?
Yes. We start with the product, the buyer and the one thing that must land first. A live app, staging link, Figma or screen recordings are ideal.
What exactly do we receive?
One custom-directed master film in the agreed format, with the revision rounds included in your package. Additional versions are quoted separately.
Who owns the film?
The agreed unwatermarked master and commercial usage rights transfer to you after final payment, according to the project agreement.
Can you keep a pre-launch product confidential?
Yes. NDA and confidential pre-launch workflows are available when required.
How do revisions and payment work?
Two revision rounds on The Product Film and three on The Launch Film and The Extended Film, within the approved direction. Payment is 50% to start and 50% before final delivery.
Comparing options? Read what a SaaS product video costs, AI vs traditional production and how to plan a launch video, or see our case studies.
Send the product.
We'll find the story worth showing.
Send your product URL and launch goal. No brief needed.
- Moustafa reads it personallyNo sales team, no autoresponder funnel.
- Scope and fixed quote in 1 dayFree, with no obligation.
- You decide50% to start, first direction in 5 days.
Request received.
We've got your details. Your free quote arrives within one day.
Your film starts here.